Books

‘SAY Anything to Anyone, Anywhere! 5 Keys to Cross-Cultural Communication’

Say Anything to Anyone
“This is a perfect cross-cultural communication tool for anyone who does business globally. Gayle uses interesting and amusing examples to illustrate the hows and whys of effectively sharing messages with someone from another culture. Her naturally friendly writing style addresses delicate issues in a graceful way. Read this book and you’ll be ready to Say Anything to Anyone, Anywhere!”
Ken Blanchard

Coauthor of The One Minute Manager® and Great Leaders Grow

John Wiley & Sons, a well know business book publisher, asked keynote speaker Gayle Cotton to put her years of expertise in cross-cultural training for international companies and organizations into her Bestselling Book, ‘SAY Anything to Anyone, Anywhere! 5 Keys’ to Successful Cross-Cultural Communication’.

With plenty of humor and fun, the reader learns tips on how to improve intercultural communication, develop rapport without offending, expand multicultural awareness, and bridge the cultural gap with confidence. The final section includes the all too important Cultural Clues and Do’s & Taboos for Countries from A to Z!

Even after the first chapter, the reader will have a good understanding of communication style differences and have the awareness to be proactive with different cultures. It’s all too true that if you aren’t proactive in your cross-cultural communication, you will likely be reactive!

When it comes to typical cross-cultural training, most books simply give readers the ‘do’s and don’ts. ‘SAY Anything to Anyone, Anywhere!’ is based on cultural science, and it gives the reader a solid foundation of what impacts cultural development creating the “Ah-hah!” in the cultural mystery. This is a cross-cultural communication book that will help business and social travelers alike, and it’s one of the most requested topics for motivational public speaker Gayle Cotton.

Gayle Cotton’s bestselling book on cross cultural training shows why she’s an expert in cross cultural communication and among the best of public speakers and motivational speakers. Read Gayle’s book and contact her if you need a keynote speaker for a conference and be sure to have her book available!

KEY ONE

Create Proactive Cross-Cultural Communication

Avoid Reactive Communication

Be proactive, not reactive, in your cross-cultural communications. As many cultural diversity books state, if you aren’t proactive in your interpersonal, phone, and email communication with different cultures, you will likely be reactive. Get started on the right foot, and steer clear of those all too embarrassing ‘faux pas’ that all the cross cultural training programs tell you to avoid!

KEY TWO

Rapport Secrets to Bridge the Cultural Gap

In Person, On the Phone, and By Email
Use simple rapport secrets to create trust, and a common bond, with the cultures you visit or work with. Creating rapport is the first step when meeting someone new. It establishes a connection, trust, and ultimately leads to respect. Being in rapport with someone is the key element in successful relationships. Everyone knows how uncomfortable it is to be out of rapport with someone, regardless of their culture.

KEY THREE

Organize Productive Interactions

Understand Cultural Sensitivities and Avoid Conflict
Organize productive interactions, and know the factors to consider when organizing multi-cultural interactions. Time differences and how different cultures relate to time. Communication approaches, and if you should take a direct or more indirect approach. Whether the interaction needs to be more relationship oriented or outcome oriented.

KEY FOUR

Strategies for Relationships

Cultural Beliefs, Values, and Rules
Develop interpersonal and virtual strategies that build strong relationships. Understand the beliefs, values, and rules of the cultures you visit, work with, and socialize with. These drive the relationship strategies. Avoid cultural misunderstanding and conflict due to differences. Foster cooperation and respect with every culture.

KEY FIVE

Success Leaves Clues

Cultural Clues, Do’s and Taboos
No need to reinvent the wheel! Know what works and what doesn’t. Be aware of the Cultural Clues, Do’s and Taboos for successful multi-cultural business and social interactions. Learn the gestures and body language that can sabotage a casual visitor, or the most astute business professional.

Cultural Bloopers!

The Humorous Faux Pas

They happen in every culture
Is What You Say What You Mean? Paradoxes of the English Language! You’ve experienced it, we simply say things differently as Americans and there are more analogies and anecdotal sayings in the English language than even we ourselves can keep up with.

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