Cultural Clues and Communication Guidelines for PERU

When doing business in Peru, be aware that you are likely to be at a higher altitude than you may be used to when you are in Peru, so give yourself a chance to get accustomed to it and prepare for possible altitude sickness.

It’s easy for business travelers to think that even when they travel, business is going to be done pretty much the same way it is at home. But that’s not always the case. Cultural differences can have a big impact on global business etiquette. That’s why it’s important for business travelers to make sure that they understand the culture of the country that they’re doing business in.

This article on cultural differences in Peru and cultural travel tips for Peru is a brief snapshot of conversation guidelines for Peru, tips for communicating in Peru, and business strategies for Peru to help with understanding the culture in Peru. It’s important to keep in mind that as we homogenize as a ‘global culture’, cultural tendencies change and evolve as well. Awareness is the first step when it comes to cultural do’s and taboos for Peru and tips for intercultural communication!

Cultural Tips for Peru – including some valuable business travel tips for Peru

Just as in many other Latin American countries, the concept of “Latin time” prevails. You will find your Peruvian contacts to be more flexible about time than people in many other parts of the world

Business attire is the standard in Peru. “Business casual” is not usually considered appropriate attire in Peru.

Body language and gestures are apt to be demonstrative and expressive, as is typical with many Latin American cultures.

Once a friendship has been established, men frequently greet each other with a hug, and women may kiss one another on the cheek. When you are greeted with more than a handshake, this is a sign that you have been accepted by these people.

Peruvians communicate in close proximity. When they stand nearby, do not back away, as you will offend them. Men also often walk arm in arm with other men, as do women with other women.

Since Peruvians value personal relationships and relate more to an individual business associates than a corporation, a local third party contact may be necessary. It may be best to establish the connection through a local mediator, or “enchufado”. They will be able to operate through the various networks that encompass Peruvian business and government.

Personal relationships are often more important than professional competence and experience. Personal identity is based on the social system and the history of one’s extended family. Building rapport is important to do before discussing business, as people tend to be more relationship oriented than goal oriented.

It’s best to have your business card printed in Spanish, since making this effort will please your Peruvian contacts. If you hold a title such as “Doctor”, “Engineer”, or “Professor”, it should be printed on your business card.

At each level of society, family is the cornerstone. Relationships define the key areas of trust and cooperation. At the highest levels of society, marriage and relationships solidify political and economic alliances.

Peruvians belong to a hierarchical culture where authority is expected to be respected, consequently titles are important and surnames may be used. In formal business settings, it’s best to wait until someone invites you to use first names.

Peruvians are very eager for foreign investment opportunities, so you will likely be received with warmth and openness. Be tactful and diplomatic in business associations. Peruvians tend to be rather indirect in their communication, so if you are too direct, they may discount what you have to say.

Even though many people may be involved in your meetings, the most senior manager in attendance will likely make the final decision. Consequently, it’s important to defer to that person and cultivate a relationship with them.

A system referred to as ‘cargo’ consists of a series of ranked offices, each of which has specific duties. Participation in the cargo system is essential to validate status and wealth in the eyes of the community, and to give an individual a feeling of security.

Peruvian women have made great strides in the world of business. However, men still conduct the majority of their business dealings. For this reason, business women should dress and act with great professionalism and be patient with any attitudes of machismo they may encounter.

During business negotiations, be prepared to discuss all aspects of the contract concurrently, rather than discussing individual aspects point-by-point. Also be prepared for seemingly irrelevant data to be reviewed and re-viewed. Try to be as polite as possible, ask questions, and avoid confrontations.

Avoid switching your company’s representatives during the negotiating process since Peruvians relate to the person they have come to know, not the organization.

Although bartering is frequently done in many Latin American countries, this is not necessarily the case in Peru. When discussing price, “I’m thinking” is a common gesture that is conveyed by tapping their head with their fingers.

When eating with Peruvians, it is considered proper to rest both hands on the table.

Crossing your legs by resting the ankle of one leg on the knee of the other is considered inappropriate. It’s best to cross your legs at the knee.

Refrain from motioning for someone to come near you by opening your hand and moving your finger or fingers toward you as this may be considered rude or even obscene. Instead, move your fingers back and forth with your hand facing the ground.

5 Key Conversation or Cultural Gesture Tips

It’s considered appropriate to talk about family and children when getting to know each other

Discussing local traditions and cuisine

Talking about the sights you’ve seen in Peru, such as Machu-Picchu

Appreciation of the wealth of Peruvian history, art, and culture

Food and restaurants in the particular area you are visiting

5 Key Conversation or Cultural Gesture Taboos

Inquiring about a person’s ancestry, especially if it is Indian

The Peruvian government and politics

Terrorist activity or drug trafficking

Criticism of Peru or Peruvian ways

Prices that have been paid for Peruvian items

Bon Voyage!

Join us in the future for Do’s and Taboos for the Philippines!

To learn more about the Dos and Taboos for different cultures, and the cultural communication styles for Asia Pacific, Europe, Latin America, and the Middle East – order Gayle Cotton’s bestselling book available on Amazon as a Book, eBook, or Audio Book

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Emmy Award Winner, Gayle Cotton, is the author of this blog and of the bestselling cross-cultural communication book SAY Anything to Anyone, Anywhere! 5 Keys to Successful Cross-Cultural Communication’, which is available on Amazon as a Book, eBook, or Audio Book. She is President of Circles Of Excellence Inc. and a Professional Keynote Speaker. Contact Gayle if you need professional speakers for events, speakers on cultural diversity, conference speakers for events, or keynote speakers that specialize in cross-cultural training. She is a leader in the field of public speakers, motivational speakers, and international keynote speakers. She is among the best of female keynote speakers and women motivational speakers and is a ‘first choice’ request for international audiences!

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